Building Lyft’s Marketing Automation Platform

We take pride in our mission to improve people’s lives with the world’s best transportation. More than 50 million carbon neutral Lyft rides happen every month across the US and Canada—and we’ve barely scratched the surface in the potential for rideshare. Part of our growth is improvements in our acquisition process—like launching region-specific ad campaigns […]

Facebook has found a place to park its $40bn+ cash reserves

There is no concept of a block of transactions in the ledger history—Libra’s technical paper. But who cares whether it’s technically a blockchain or not, as long as it’s permissioned it might as well be a MySQL database that’s updated with a voting system written in PHP for all i care. Don’t get me wrong, […]

AQR’s Problem With Machine Learning: Cats Morph Into Dogs

Machine learning has done magic, such as beating human chess champions. But in finance, expectations for the technology may need to come down a notch or two, according to quantitative firm AQR. Machine learning changes the way problems are solved. Traditional computer programmers define all of the rules or parameters of a game. Machine-learning applications, […]

Uber’s Path of Destruction

Since it began operations in 2010, Uber has grown to the point where it now collects over $45 billion in gross passenger revenue, and it has seized a major share of the urban car service market. But the widespread belief that it is a highly innovative and successful company has no basis in economic reality. […]

The Right Way to Get Your First 1,000 Customers

Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. He says by focusing too early on technology and scale, entrepreneurs lose out on the learning that comes from serving initial customers with an imperfect product. He shares how Airbnb, Uber, Etsy, and Netflix […]

Introducing AresDB: Uber’s GPU-Powered Open Source, Real-time Analytics Engine

At Uber, real-time analytics allow us to attain business insights and operational efficiency, enabling us to make data-driven decisions to improve experiences on the Uber platform. For example, our operations team relies on data to monitor the market health and spot potential issues on our platform; software powered by machine learning models leverages data to […]

The math’s not pretty on digital advertising’s future revenues?

How much is Google worth? Today, its market cap—the total value of the company—was just over $690 billion. It is the largest media corporation in the world, earning $79 billion on media revenue out of a total of $90 billion in overall revenue. Eight seven percent of Google’s revenue comes from advertising. All the cool […]

Scaling Cash Payments in Uber Eats

This article is the fourth in a series covering how Uber’s mobile engineering team developed the newest version of our driver app, codenamed Carbon, a core component of our ridesharing business. Among other new features, the app lets our population of over three million driver-partners find fares, get directions, and track their earnings. We began […]

There Were 1 Billion Monarch Butterflies. Now There Are 93 Million.

There Were 1 Billion Monarch Butterflies. Now There Are 93 Million. Without pollinators, there is no agriculture—and without that, there is no food. The CPPC is serious business. Between the destruction of monarch habitats through pesticides, most notably milkweed, and the ongoing mystery of colony collapse among the bees, American agriculture is endangered. At Tuesday […]

The Fed stalls the creation of a bank with a novel business model

The Narrow Bank would take deposits but not make loans. TEN years on from the financial crisis, the structure of American banking has not changed. At its core are government-guaranteed, and therefore cheap, deposits that banks put to work, primarily through lending. Deposits have become more important for bank funding in recent years; governments have […]