Fast fashion: for an e-commerce model in China, 150 outfits in 13 hours is a day’s work

Cui Yue, known professionally as Pin’er, models clothes for online retailers selling their goods on the Chinese e-commerce behemoth Taobao. Because Taobao models are valued for their ability to drive sales, with the website tracking each product, the approach to modelling favours volume and efficiency. Donning between 100 and 200 outfits a day (and more […]