Metaphors can change our opinions in ways we don’t even realize

Metaphors can change our opinions in ways we don’t even realize

  • April 3, 2018
Table of Contents

Metaphors can change our opinions in ways we don’t even realize

When we think about metaphor, we might think about how we typically learn about metaphor in school: as a poetic device or a rhetorical flourish. But, metaphors are not simply confined to the world of poetry—they are all around us. We describe time as money (“spending time”), arguments as war (“you attacked my argument,” “I defended my argument”), love as a journey (“their relationship hit a dead end”), and emotional states as directions (“he was feeling down,” “cheer up”).

By some estimates, we use metaphors every 25 words, but because metaphors are so embedded in our language, they often go unnoticed.

Source: qz.com

Tags :
Share :
comments powered by Disqus

Related Posts

Hacking the Brain with Adversarial Images

Hacking the Brain with Adversarial Images

This is an example of what’s called an adversarial image: an image specifically designed to fool neural networks into making an incorrect determination about what they’re looking at. Researchers at Google Brain decided to try and figure out whether the same techniques that fool artificial neural networks can also fool the biological neural networks inside of our heads, by developing adversarial images capable of making both computers and humans think that they’re looking at something they aren’t.

Read More
Unhappiness Is a Palate-Cleanser

Unhappiness Is a Palate-Cleanser

Happiness, in one form or another, seems to be a common goal that most of us would like to attain. We often behave as though we might find a route to contentment—comfort, satiety, warmth, or some other reward—and be happy all the time if we could just make the right choices. But pleasure is often fleeting, even from the most appealing experiences, giving rise to ennui and sparking the drive for something new and sensational.

Read More
Social Inequality Leaves a Genetic Mark

Social Inequality Leaves a Genetic Mark

In humans, the profound biological differences that exist between the sexes mean that a single male is physically capable of having far more children than is a single female. Women carry unborn children for nine months and often nurse them for several years prior to having additional children. Men, meanwhile, are able to procreate while investing far less time in the bearing and early rearing of each child.

Read More