Selling full autonomy before it’s ready could backfire for Tesla

Selling full autonomy before it’s ready could backfire for Tesla

  • April 18, 2018
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Selling full autonomy before it’s ready could backfire for Tesla

Tesla has a history of pre-selling products based on optimistic delivery schedules. This approach has served the company pretty well in the past, as customers ultimately loved their cars once they ultimately showed up. But that strategy could backfire hugely when it comes to Autopilot.

Source: arstechnica.com

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