Amazon Web Services will offer AWS-branded servers that will work with existing cloud services.AWS is taking on traditional hardware vendors with its on-premises service. Amazon Web Services will offer AWS-branded servers that will work with existing cloud services. AWS is taking on traditional hardware vendors with its on-premises service. Amazon cloud chief Andy Jassy said that during the first half of 2018, he was consistently getting requests from customers who wanted Amazon’s help not just in the cloud, but also in their own data centers. For some companies, there are regulatory concerns or privacy issues that limit their ability to use public cloud, while other businesses just aren’t ready to abandon their own equipment and facilities. So Jassy was asked if Amazon Web Services could go out of its comfort zone and bring some of its advanced technologies to the on-premises world. On Wednesday, he answered that question with a definitive yes. At the AWS re:Invent conference in Las Vegas, Amazon introduced AWS Outposts, its boldest effort yet to take on legacy hardware vendors like Cisco, Dell and Hewlett Packard Enterprise by bringing AWS-branded boxes to traditional data centers.