Stripe Issuing is now open to all US businesses

Building Lyft’s Marketing Automation Platform

We take pride in our mission to improve people’s lives with the world’s best transportation. More than 50 million carbon neutral Lyft rides happen every month across the US and Canada—and we’ve barely scratched the surface in the potential for rideshare. Part of our growth is improvements in our acquisition process—like launching region-specific ad campaigns that increase awareness, and consideration of our multi-modal offerings.

The Right Way to Get Your First 1,000 Customers

Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. He says by focusing too early on technology and scale, entrepreneurs lose out on the learning that comes from serving initial customers with an imperfect product. He shares how Airbnb, Uber, Etsy, and Netflix approached their first 1,000 customers very differently, helping to explain why they have millions of customers today.

Uber Became Big By Ignoring Laws (and it Plans to Keep Doing That)