The Birth of A.I.
Waze famously disrupted GPS navigation by crowdsourcing user data from mobile phones, instead of purchasing costly sensors tied to city infrastructure, as Nokia had done before them. Waze then scaled with low overhead costs by using machine learning algorithms to find precise traffic patterns that optimized each user’s route. The end result of this dynamic was massive layoffs at Nokia, and Google’s acquisition of / integration with Waze in 2013.
Kids born today can’t conceive of a world without crowdsourced hardware data, because Waze shifted the paradigm.