The Quest for the Next Billion-Dollar Color

Mas Subramanian, the biggest celebrity in the uncelebrated world of pigment research, glances at a cluster of widemouthed jars containing powders in every color of the rainbow, save one. He’s got OYGBIV. “We’re getting closer,” he says brightly.

He points to a jar of reddish brown dust, smoky and rich as paprika. Fetching, but it isn’t what he’s looking for.

Source: bloomberg.com