Privacy

GDPR: Programmatic ad buying plummets in Europe

Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 percent in some cases, according to sources. Ad tech vendors scrambled to inform clients that they predict steep drops in demand coming through their platforms from Google. Some U.S. publishers have halted all programmatic ads on their European sites.

Chicago Times and LA Times Block EU Users

Some high-profile US news websites are temporarily unavailable in Europe after new EU data protection rules came into effect. The Chicago Tribune and LA Times were among those saying they were currently unavailable in most European countries. Meanwhile complaints were filed against US tech giants within hours of the General Data Protection Regulation (GDPR) taking effect.

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